It Pays To Belong is a documentary about The Embassy, the iconic duo at the heart of the Gothenburg indie scene. Moving seamlessly between the early 2000s and the present day, the film tells a funny, complicated story of friendship, friction and a band still refusing to fit in.

Co-produced with SVT and Film i Väst. Supported by Göteborgs Stad Kultur and Lindholmen Film & TV.

A film by John Boisen & Björn Fävremark
Produced by Helena Fröling
Premiere: Way Out West 2026
Sceenings: Göteborg Film Festival Open Air