It Pays to Belong is a documentary about The Embassy, the iconic duo at the heart of the Gothenburg indie scene. Moving seamlessly between the early 2000s and the present day, the film tells a funny, complicated story of friendship, friction and a band still refusing to fit in.

Co-produced with SVT and Film i Väst. Supported by Göteborgs Stad and Film & TV Lindholmen.
A film by John Boisen & Björn Fävremark
Produced by Helena Fröling

Premiere: Way Out West 2026
Winner of the Flamingo Award
Available now on SVT Play